Growth
Get users, keep users. Practical tactics for early-stage traction.
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SEO Fundamentals
SEO is the compound interest of marketing — it's slow to start but builds over time. Focus on creating genuinely useful content that answers questions your customers are searching for. Nail the basics: fast load times, clean URLs, meta descriptions, and internal linking.
Content Marketing
Content marketing isn't blogging for the sake of it — it's creating resources your ideal customer finds valuable. Write about the problems you solve, share your expertise, and build trust before the sale. Consistency beats volume. One great piece a week outperforms daily fluff.
Cold Outreach
Cold outreach works when it's personalized and relevant. Research your prospect, reference something specific about their business, and offer value before asking for anything. Keep emails under 100 words. Follow up 2-3 times. Track open and reply rates to iterate on your messaging.
Product-Led Growth
Let your product do the selling. Product-led growth means users can sign up, experience value, and convert without talking to sales. Build a frictionless onboarding flow, make the free tier genuinely useful, and design upgrade moments that feel natural — not desperate.
Referral & Virality
The best growth loops are built into the product. Think about how Dropbox gave free storage for referrals, or how Calendly spreads every time someone books a meeting. Design your product so that using it naturally exposes new people to it. Add a referral program once you have product-market fit, not before.
Metrics That Matter
Stop tracking vanity metrics. Focus on the numbers that actually predict success: activation rate, retention cohorts, revenue per user, and payback period. Build a simple dashboard with 5-7 key metrics and review it weekly. If you can't measure it, you can't improve it.